Conference Sponsor

With Grateful Appreciation

Conference Pricing

Early Bird Deadline: September 1, 2020

Members & Affiliates (On-Site): $450 per person ($400 Early Bird)
Members & Affiliates (Virtual Via Zoom): $150
Non-Members (On-Site): $650 per person ($600 Early Bird)
Non-Members (Virtual Via Zoom): $300

 

Virtual Pricing Includes:

Full engagement in two-day program, including Q&A
Access to video recordings of presentations post-conference
Access to all conference resources

 

On-Site Pricing Includes:

Full engagement in two-day program, including Q&A
Networking/Fellowship with attendees & presenters
Access to video recordings of presentations post-conference
Three night’s lodging at the nearby SpringHill Suites by Marriott
7 meals & refreshments
Access to all conference resources

Program Overview

 

Download Program Schedule

Without an effective strategy for growing enrollment, an institution’s future is threatened, viability is questioned & mission fulfillment is fading. Learn how to develop an effective plan and execute the block and tackle functions that growing institutions consistently make happen.

 What’s New & What’s Not
Presenter: Tim Fuller, Sr. Vice President/Owner – Credo, ABHE Sr. Fellow
Overview: Navigating the uncharted enrollment waters of this post-pandemic world is tricky business. What new strategies and tactics are emerging as the new normal? What must you and your team keep doing at all cost? The call is for discernment!

  • What we’re seeing emerge for enrollment leaders from the crisis
  • Understanding where to be nimble . . . and not
  • Seizing opportunities opened by the crisis
  • Maintaining effective habits come what may

 Digital Marketing – Now More Than Ever
Presenter: Bart Caylor, CEO/Marketing Specialist – Caylor Solutions
Overview: Smart enrollment leaders are learning the vital importance of highly effective digital marketing – especially under the duress of this pandemic. What does this mean? What should you know and do? Consider:

  • The essential principles of digital marketing
  • Effective integration of website and social media
  • Designing a vital communications plan to convert results
  • Starting from where you are and making it work

Maximizing Your Effectiveness as a Recruiter
Presenter
: Jeremy Lord, Retired CEO – J.M. Lord & Assoc.; ABHE Sr. Fellow
Overview: Effective admissions officers have a keen understanding of enrollment management, admissions, and recruiting. Beyond knowing the special challenges facing recruiters at small Bible colleges, you must develop a recruiting plan that will maximize your effectiveness in reaching and enrolling qualified mission-fit students including:

  • Learning to identify potential students and generate interest in your college
  • Facilitating students through the admissions funnel to enrollment
  • Using tools of academic sales, relationships, communications, tracking & listening
  • Tapping campus-wide resources to maximize your effectiveness

 The Amazing Power of a Well-Crafted & Deftly Managed Admissions Funnel
Presenter: Keith Mock, Associate VP, Enrollment Marketing Consulting –  Liaison International
Overview:
At the center of every effective enrollment strategy is a well-crafted and deftly managed admission funnel. How this empowers all of the admission team is nothing short of amazing. Don’t miss the potential this powerful tool can have for your leadership including:

  • Bringing clarity to recruiting goals and responsibilities
  • Making next steps readily apparent for every team member
  • Sharpening forecasts and defining reality
  • Simplifying enrollment status reports for stakeholders

 Enrollment Ministry – Understanding the Call and Ministry
Presenter:
Eric Currie, Associate VP of Enrollment Management – Asbury Theological Seminary
Overview: Is the heart of effective enrollment work just helping students choose the right college. . . or is there more? Is this a ministry focused deeply on how to help students hear the voice of God and follow Christ? Fulfill your own calling as an enrollment leader including:

  • Understanding God’s call as his voice for everyone to follow him
  • Recognizing the priesthood of all believers and the worth of every calling
  • Making obedience bedrock and career a discovery
  • Knowing enrollment leadership as a powerful ministry of multiplication

 The Art & Science of Recruiting Online Students
Presenter: Scott Boyer, Director of Graduate & Online Recruitment – Columbia International University
Overview: This pandemic crisis has led more institutions into online education than ever before. This also means enrollment leaders should know the unique aspects of recruiting online students. What should an effective online admissions strategy look like? How should it work? Consider:

  • Knowing the unique features of online admissions
  • Effectively managing the online enrollment strategy
  • Developing a meaningful communication strategy
  • Typical errors enrollment leaders make as they move into online admissions

 Effective Management of Financial Aid for Enrollment Growth
Presenter: Rocky Christenson, Director of Financial Aid – Johnson University
Overview: Does your institution have a carefully crafted strategy for the prudent use of precious financial aid dollars? What are the secrets of leveraging financial aid for enrollment growth, for attracting the best or most needy mission-fit students? Consider these important stewardship issues.

  • Understanding how financial aid stretches enrollment growth dollars – data & KPI’s of success
  • Weaving financial aid into an effective enrollment strategy – timely, efficient delivery
  • Building team synergy between financial aid and recruiting – hiring & training
  • Making financial aid a student/parents-friendly customer service resource

 Insights from the Sage of Christian College Admissions
Presenter: Chant Thompson, Executive Director – NACCAP
Overview: For 43 years, Chant has served both in the ranks as an enrollment officer as well as leader of admissions professionals across Christian higher education. Consider his keen insights from across the years including:

  • Priceless lessons he’s observed about what works . . . and doesn’t
  • The most common traits of the most uncommonly successful admissions leaders
  • Trail signs of where we’ve come from . . . and where the movement is going
  • Warnings to heed about dangers ahead and wishes for open doors of hope

Conference Faculty

Scott Boyer

SCOTT BOYER

Director of Graduate &
Online Recruitment
Columbia International University

Scott Boyer

BART CAYLOR

CEO & Marketing Specialist Caylor Solutions

Scott Boyer

ROCKY CHRISTENSEN

Director of Financial Aid
Johnson University

Scott Boyer

ERIC CURRIE

Associate VP of
Enrollment Management
Asbury Theological Seminary

Scott Boyer

TIM FULLER

ABHE Senior Fellow
Sr. VP/Owner
Credo

Scott Boyer

JEREMY LORD

ABHE Senior Fellow
Retired CEO
J.M. Lord & Associates

Keith Mock

KEITH MOCK

Associate VP
Enrollment Marketing Consulting
 Liaison International

Scott Boyer

CHANT THOMPSON

Executive Director
NACCAP

Frequently Asked Questions

Is lodging included in the registration fee?
YES, for on-site attendees3 nights, including arrival the evening before the conference begins.
Can I request for additional hotel nights?
YES The ABHE group rate is $115/night.  You can qualify for our group rate three days prior and three days post conference.  You can request and pay for your additional hotel nights during the registration process.  All reservations must be made and managed by the ABHE office as it is part of a group reservation.  This includes changes to existing reservations.  Email conferences@abhe.org with any questions or updates to existing reservations.
Is airport shuttle service available?
YES! Complimentary shuttle service is available from the Orlando International Airport (MCO) to the SpringHill Suites. To request the complimentary shuttle from the Orlando International Airport (MCO) to the SpringHill Suites:

  • Call the hotel for shuttle pickup – 407-816-5533
  • Take airport elevator to level 1 – ground transportation
  • Go through the sliding doors
  • Stand at either A4 (A Side) or B4 (B Side) for pickup
Where is the hotel located in relation to the ABHE Conference Center?
The ABHE Weber Center is located in the Citadel I Building, less than a mile away from the Orlando International Airport and a short walk from the SpringHill Suites by Marriott. Complimentary shuttle service is available from the hotel to the conference center.
Are meals included in the registration fee?
YES for on-site attendees, including 7 meals and all snacks/beverages.
Are scholarships available?
YES for on-site attendees – limited scholarships are available.  Please email your request to conferences@abhe.org with an explanation of your financial need.
What is your Cancellation Policy?
In the event of either virtual or on-site registration cancellation, fees paid in advance are refundable – less a $50.00 service charge per person, provided written notice is received by ABHE no later than three weeks prior to the event. No refunds will be granted after that date. E-mail notification will suffice. Please e-mail conferences@abhe.org to request a refund. There are no refunds provided for no-shows.
How do I CANCEL a person on my registration?
You may log back into your registration form at any time with your confirmation number to make any cancellations, or contact conferences@abhe.org to have your registration cancelled.

Executive Leadership Training Logo

Growing institutions are led by growing leaders. Consider engaging in the Executive Training Program specifically designed for enrollment leaders in ABHE. Delivered over two years including over 36 workshop presentations in seven areas of leadership competency and capacity. You can review the certification program details HERE. Enroll in the program today!

Questions regarding the certification program can be directed to David Medders, Executive Vice President.


SpringHill Suites
For those attending the Enrollment Conference On-Site, the ABHE staff will make a hotel reservation for you.

SpringHill Suites by Marriott – Orlando Airport
5828 Hazeltine National Dr,
Orlando, FL 32822
(407) 816-5533

 

 

SpringHill Suites Orlando Airport is an all-suite hotel offering you first class service, located minutes away from the Orlando International Airport (MCO), and features amenities, including free Internet access and on-site dining. The ABHE staff will make your hotel reservations for you.  Please indicate your room type/preference when you register for the conference.

Complimentary shuttle service is available from the Orlando International Airport (MCO) to the SpringHill Suites. To request the complimentary shuttle from the Orlando International Airport (MCO) to the SpringHill Suites:

  • Call the hotel for shuttle pickup – 407-816-5533
  • Take airport elevator to level 1 – ground transportation
  • Go through the sliding doors
  • Stand at either A4 (A Side) or B4 (B Side) for pickup

Conference Staff

David Medders
Executive Vice President
david.medders@abhe.org

 

 

Carol Dibble
Director of Communications & Events
carol.dibble@abhe.org