Program Overview

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Conference Overview: After best enrollment practices upset during the pandemic tumult begin to settle down and new normals are established, it’s vital that admissions teams become proficient again in the basics of efficient enrollment management. From strategy, to website, admissions funnel management, campus visits and lead generation . . . rethink your current practices, sharpen your competency and lead your institution to grow. 

 THE ANATOMY OF AN EFFECTIVE ENROLLMENT STRATEGY

Presenter: Kevin Bish, VP of Enrollment Management and Student Services | Asbury Theological Seminary
Overview: Beyond wishful thinking, and hard work, every admissions team should have an effective strategy. What are the essential pieces and how should they work together? What makes a comprehensive strategy work for enrollment growth? Review your strategy through the eyes of a professional and make sure all the right pieces are in place and working well together.

• An enrollment strategy audit — getting the big picture right, piece by piece
• Checking for missing parts — where most teams fall short
• Working your strategy — no substitute for campus synergy
• Persistence pays off — quick fixes vs complex solutions

YOUR ENROLLMENT-FOCUSED WEBSITE — STILL THE #1 MARKETING TOOL

Presenter: Bart Caylor, CEO | Caylor Solutions; ABHE Senior Fellow
Overview: The facts are compelling — your website is still the most important and effective marketing tool for your institution. So, what makes for an effective enrollment-focused website for students today? How does this work? Don’t make costly assumptions. Conduct a check-up with a website professional and make sure yours is serving you well.

• The three ways students will end up enrolling and how your website needs to be optimized for each
• Four essential pieces of content your website MUST have to enroll students
• Two common mistakes that are costing you new students every day
• Optimizing your website as an integral part of your overall marketing and communications strategy

 WORKING THE ADMISSION FUNNEL WITH OWNERSHIP AND ACCOUNTABILITY

Presenter: Keith Mock, Enrollment Marketing Solutions | Liaison International
Overview: Almost every enrolled student is successfully led through the admissions funnel – it’s how prospective students walk through the admissions process to enrollment. Growing institutions are served by admissions teams that create and personally own the goals reflected in the funnel for the incoming class. They flourish in a culture of accountability for meeting goals every month. This is the secret sauce of every winning team.

• Understanding the funnel — the process, timing, communications, and relationships
• Setting funnel goals for the team & on an individual counselor basis — and owning them
• Cultivating a culture of accountability to both set and achieve goals — every month
• Facing the facts — how admissions teams get distracted, discouraged and defeated

HOSTING CAMPUS VISITS THAT RESULT IN DECISIONS

Presenter: Eric Currie, VP for Enrollment Success | Campus
Overview: Experienced admissions professionals know that a well-organized campus visit is still the most significant time for prompting enrollment decisions by prospective students and their parents. But decisions don’t just happen. Someone plans them well and understands what needs to happen to reach effective decisions. Review your campus visit program and get it right. It’s a key to increased conversions for enrollment.

• Your campus visit program — the difference between good and great
• The enrollment decision — how are these made and what voices matter most
• Organizing effective campus visits — considering the options
• Training your team for closing enrollment decisions

BEST ENROLLMENT PRACTICES ACROSS CHRISTIAN HIGHER EDUCATION

Presenter: Phil Cook, Executive Director | NACCAP
Overview: Thanks to the pandemic and the lingering effects of all the disruptions, institutions are struggling to get their game plan back in order and produce results. It’s a good time to learn from those that are leading in the recovery and consider creative ideas that could make the difference.

• Current best recruiting practices across Christian higher education — compelling examples
• Looking more closely — what we should be learning from each other
• Looking ahead — knowing the enrollment landscape . . . and your own data
• Leading wisely — choosing what will work for you and executing well

 LEAD GENERATION — A PANEL DISCUSSION

Panel: Conference Presenters
Overview: Hear creative ideas from all the conference presenters on how you might identify and attract more leads for your
institution. Engage with your peers about what’s working and what’s not. Enlarge your net with fresh ideas. Create a draft of your
Personal

Action Plan based on the most significant and urgent issues you should address following the conference.

• Developing a manageable assessment plan

After Hours Bonus Session for Onsite Attendees:

CHAT GPT ROUNDTABLE WITH BART CAYLOR — HILTON GARDEN INN [OPTIONAL]

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