Marketing Minute Blog

Caylor Solutions Marketing Blog

- Bart Caylor

2019 marketing plan

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.

The post The Best Way to Start Your 2019 Marketing Plan appeared first on Caylor Solutions.

- Bart Caylor

Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today's video blog, we discuss a few of the new and important marketing trends to consider in 2019.

The post Top Marketing Trends to Help Your School in 2019 appeared first on Caylor Solutions.

- Bart Caylor

QR codes

QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why.

The post Should Higher Ed Marketers Use QR Codes? appeared first on Caylor Solutions.

- Bart Caylor

higher education social media

Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy.

The post 10 Useful Tips for Higher Education Social Media appeared first on Caylor Solutions.

- Bart Caylor

Google Adwords for education marketing

What if you could make your Google AdWords campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google AdWords for education marketing.

The post Unlock the Power of Google Ads for Education Marketing appeared first on Caylor Solutions.

- Bart Caylor

virtual campus tour

Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps.

The post How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack] appeared first on Caylor Solutions.

- Bart Caylor

university environmental design

It might be tempting to relegate signage to the backseat of your education marketing strategy. But here's why you should invest in university environmental design from a marketing standpoint.

The post 7 Compelling Reasons to Invest in University Environmental Design appeared first on Caylor Solutions.

- Bart Caylor

"1.21 Gigawatts? Great Scott!" Be Inspired for your inbound marketing for education strategies from Back to the Future!

The post Back to the Future Quotes to Inspire Your Inbound Marketing for Education appeared first on Caylor Solutions.

- Bart Caylor

social media

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

The post Where Your Audience Is Hanging Out on Social Media appeared first on Caylor Solutions.

- Bart Caylor

Gutenberg hurt seo

Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to affect search engines’ ability to find you?

The post Will Gutenberg Hurt SEO for Education Marketers? appeared first on Caylor Solutions.