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  • Zoom: The Untapped Education Marketing Tool
    by Bart Caylor on April 6, 2020 at 12:00 pm

    Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. The post Zoom: The Untapped Education Marketing Tool appeared first on Caylor Solutions.

  • Long-Term Effects of Coronavirus for Higher Education
    by Bart Caylor on March 30, 2020 at 12:00 pm

    No one was budgeting for a global pandemic. The long-term effects of coronavirus for higher education have already started. Here's what education marketers have to do. The post Long-Term Effects of Coronavirus for Higher Education appeared first on Caylor Solutions.

  • 5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns
    by Bart Caylor on March 23, 2020 at 8:00 am

    What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. The post 5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns appeared first on Caylor Solutions.

  • Why Education Marketers Should Help Write Case Statements
    by Bart Caylor on March 16, 2020 at 8:00 am

    Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why  your marketing department should assist in this all-important task. The post Why Education Marketers Should Help Write Case Statements appeared first on Caylor Solutions.

  • How Colleges Can Use Geotargeting to Improve Website Performance
    by Bart Caylor on March 9, 2020 at 8:00 am

    Websites, especially college websites, receive visitors from all over the world. A basic website will show the same content to everyone who views it regardless of where they are in the world, while an efficient website will show content that pertains to a certain individual. That's where geotargeting comes in. The post How Colleges Can Use Geotargeting to Improve Website Performance appeared first on Caylor Solutions.