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Caylor Solutions Marketing Blog

- Bart Caylor

If Parents are Shopping for a School, Make Faculty a Key FeatureToday’s parents search for a school like they search for a car. They go online to learn about its features and accumulate quantitative measures to put in a list of pros and cons. They read reviews and ask their friends' and family's opinions. They compare prices, and they pay a visit to kick the tir...

- Bart Caylor

3 Higher Education Website Performance KillersFeel like your higher education website isn’t performing like it should be, but can’t put your finger on the cause? Here are three of the most common reasons higher ed websites fail....

- Bart Caylor

7 Ninja Hacks for Your Alumni BlogKeeping your alumni blog up-to-date is a building block of your alumni marketing strategy. So leverage these 7 ninja hacks to make your alumni blog a big success....

- Bart Caylor

6 Stories Your Alumni Newsletters Should be TellingYour alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates....

- Bart Caylor

The 5 Irreplaceable Pillars of Alumni Digital MarketingAlumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work....

- Bart Caylor

Questions: The Key to Increasing Traffic to Your Higher Ed WebsiteQuestions are a critical component of higher education content marketing. To increase traffic to your higher ed website, you've got to understand how questions make your content marketing work....

- Bart Caylor

Higher Ed Fundraising Appeal Letter ChecklistAs you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter hits the mark....

- Bart Caylor

Optimizing Your Higher Ed Website for Year End Fundraising: Part 2Your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for year-end fundraising....

- Bart Caylor

You Don’t Need a Tagline.  You Need a Brand.Today’s post is guest written by Rob Norman. Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing...

- Bart Caylor

Optimizing Your Higher Ed Website for Year-End Fundraising: Part 1The end of the year is right around the corner — a big season for both fundraising and enrollment. As the higher ed marketer, you must prioritize and accommodate the website change requests these two vital teams are bound to make of you....