Marketing Minute Blog

Caylor Solutions Marketing Blog

- Bart Caylor

education marketing team

It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team.

The post Assembling Your Education Marketing Team [Part 1] appeared first on Caylor Solutions.

- Bart Caylor

video marketing

We all know that high quality produced video can be quite expensive, but there are also a lot of affordable ways to use video marketing.

The post You Mean Video Marketing Doesn’t Have to Break the Budget? appeared first on Caylor Solutions.

- Bart Caylor

Admissions Marketing

While having demographic details can certainly help focus your admissions marketing efforts, there are general principles that can be applied that will help move these undefined prospects from “speed dating” in general to considering a “date” with your institution specifically.

The post Courting the Anonymous: Admissions Marketing to Those Who Won’t Commit appeared first on Caylor Solutions.

- Bart Caylor

Christmas 2018

Merry Christmas and Happy New Year from Caylor Solutions!

The post Wishing You a Merry Christmas! appeared first on Caylor Solutions.

- Bart Caylor

marketing gift list

I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list.

The post Spreading Holiday Cheer: My Marketing Gift List appeared first on Caylor Solutions.

- Bart Caylor

productivity

The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.

The post 3 Key Strategies I’ve Used to Boost My Productivity During the Holidays appeared first on Caylor Solutions.

- Bart Caylor

printed viewbook

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract Generation Z.

The post Printed Instagram: The Olivet Viewbook appeared first on Caylor Solutions.

- Bart Caylor

education marketing plan

Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide.

The post Looking Ahead: Your Education Marketing Plan for 2019 appeared first on Caylor Solutions.

- Bart Caylor

appreciation campaigns

Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.

The post 4 Ways to Break Through the Competition Using Appreciation Campaigns appeared first on Caylor Solutions.

- Bart Caylor

2019 marketing plan

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.

The post The Best Way to Start Your 2019 Marketing Plan appeared first on Caylor Solutions.