Program Overview

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Conference Overview: While institutions come out of the pandemic, the pressure is on for enrollment leaders to figure out what their future enrollment will look like. What innovations that started in the pandemic will last? What must be re-captured? It’s a great time to refocus our energies and recalibrate our enrollment strategy. Now is the time to lead with what’s stood the test of time . . . and new ideas that are more effective than ever. 

 NINE CHARACTERISTICS OF AN EFFECTIVE ENROLLMENT STRATEGY

Presenter: Tim Fuller, CEO – Fuller Higher Education Solutions; ABHE Sr. Fellow (IN)
Overview: What are the essential components of a comprehensive plan that produces enrollment growth? How do these components fit together into an effective strategy? Compare these proven factors with your current strategy and sharpen your game plan . . . and grow!

• Proven factors — a systematic review
• Seeing the big picture — how these components work together
• Assessing your strategy for places to improve
• Putting the right strategy to work — keys to execution

 SETTING THE RIGHT ENROLLMENT GOALS — BUILDING & MANAGING AN EFFECTIVE ADMISSIONS FUNNEL

Presenter: Keith Mock | Enrollment Management Solutions , Liaison International (AL)
Overview: Perhaps the hardest job of an admissions officer is setting the right enrollment goals… and of course meeting them! The price of repetitive failure is huge. So, what is the process for setting the right goals and crafting an enrollment strategy to meet them? Take a fresh look at building the right plan . . . and working your plan.

• Grasping the importance and process of data-informed goal setting
• Building consensus with institutional leadership
• Setting annual and monthly goals for your team, for every step of the admissions funnel
• Effective management of the institutional admissions funnel

REBUILDING YOUR CAMPUS EXPERIENCE & CLOSING THE DEAL

Presenter: Josh Beers | President, Onelife (PA)
Overview: After the swing to create virtual campus tours during the pandemic, how should you now weave effective campus visits back into your enrollment strategy? Why is this so significant in the student’s decision and important in your enrollment strategy? Are you maximizing the potential for enrollment decisions by closing the deal?

• Knowing the purpose and essence of an effective campus visit experience
• Thinking through your options for a compelling experience
• Moving from a group experience to personal attention
• Knowing how to help students wisely decide

REFRESHING & ENRICHING YOUR REFERRAL NETWORK

Presenter: Eric Currie | VP for Enrollment Success, Campus (FL)
Overview: While you work effectively in the virtual world, have you forgotten your network of relationships that regularly produce new students? Every institution has a network of key leaders, alumni, and pastors who send students their way — but are you paying attention to your referral network? Is it growing or shrinking? What are creative ways to cultivate an enriched feeder network? 

• Understanding the power of your personal feeder network — especially now
• Knowing who should be in your network . . . or not
• Building relational capital with those who recruit for you
• Systematically cultivating & expanding your referral network

 MAKING YOUR WEBSITE ENROLLMENT GROWTH ORIENTED

Presenter: Bart Caylor | CEO, Caylor Solutions; ABHE Sr. Fellow (IN)
Overview: The research is compelling — your website is the most significant channel for enrollment growth. So how effective is your website for enhancing your enrollment strategy? Consider a simple tool to evaluate your website for enrollment effectiveness and create a plan for change. 

• Understanding how your website should serve your enrollment strategy
• Reviewing the key factors of an effective website
• Reviewing the key factors of an effective website
• Making the right changes that produce results

 TAPPING THE POTENTIAL OF OUTBOUND MARKETING

Presenter: Dan Sanchez | Director of Audience Growth, Sweet Fish Media (TN)
Overview: Smart enrollment leaders know how to increase their inquiry pool through outbound marketing. Learn how to create marketing materials that will enhance your presence in the virtual space, drive inquiries to your website and improve your brand. 

• Understanding how outbound marketing works
• Creating communications that tap prospective student interest
• Connecting outbound marketing to your website
• Responding to inquiries with timely follow up

EXPANDING YOUR NETWORK INTO THE CHRISTIAN SCHOOL MARKET

Presenter:Paul Neal | Senior Fellow & Director of Operations, Center for the Advancement of Christian Education (PA)
Overview: We know there is a huge and mission-fit market across North America in the Christian secondary school market. From dual enrollment to enriched relationships, consider how you expand your network and tap this exceptional market.

• Including Christian schools in your recruiting strategy — creative ideas
• Understanding the Christian school market — how to connect
• Building relationships that matter — targeted initiatives
• Becoming a favored destination for their graduates — effective marketing

LEADING FROM THE 2ND CHAIR — PARTNERSHIP WITH THE PRESIDENT

Presenter: Dan Hovestol | Enrollment Management Consultant, Montana Bible College (MT)
Overview: Enrollment leadership is not a solo journey. And no institutional leader is more important than the president. But there are other important players that are key to an effective institutional enrollment network. What information is critical for the president and others . . . and when? And what are the parameters of your role and influence?

• Knowing important partnership players at your institution
• Secrets for building partnerships of synergy
• Making timely, informative, & understandable reports — to whom & when
• Knowing the limits of your authority and responsibility

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