Enrollment Officers Leadership Development Conference

OCT 11-12, 2018

Early Bird pricing ends September 1, 2018

Member & Affiliates: $429 per person ($399 Early Bird)
Non-Member: $479 per person ($449 Early Bird)

  • Location: ABHE Weber Center for Leadership Development, Orlando, FL
  • Full two-day program
  • Three night’s lodging at the nearby SpringHill Suites by Marriott
  • Refreshments and 7 meals
  • Conference resources
Download Program Schedule

You are invited to a professional development conference specifically designed for new and veteran enrollment leaders and their teams across ABHE.

Learn from the best. Engage with our distinguished conference faculty who have a combined total of over 65 years in higher education enrollment leadership. Strengthen your network with other enrollment leaders who live with the same challenges you face.

A warm welcome awaits you in beautiful Orlando for two full days of expanding your capacity and sharpening your competency as a highly effective enrollment officer.

Consider these carefully selected presentations. Come with your own questions and institutional challenges. By God’s grace, excellent training, and your hard work . . . let’s grow our institutions together.

  • The Essential Ingredients of a Successful Enrollment Program
    Presenter – Tim Fuller, Sr. Vice President/Owner, CREDO
    Overview:  What are smart enrollment leaders doing to grow their institutions? What are common mistakes institutions make that sabotage their efforts? What are the essential parts of a good plan and how do you fit the pieces together?

    • Survey the waterfront of enrollment management across biblical higher education
    • What should we learn – the good, bad, and ugly
    • Get back to basics – building blocks for growing your institution
    • Learn what an effective enrollment leader should know and do . . . with high competence
  • Crafting & Managing the Right Enrollment Business Model
    Presenter – Eric Currie, Associate VP Enrollment, Asbury Seminary
    Overview:  What are the high risks and rewards of building the right enrollment business model? Why is prudent use of financial aid a high stakes enterprise? Understand the power for good and bad of discounting. Learn how the right plan can help you effectively recruit the right students and give you a competitive edge in recruiting.

    • Analyze the dynamics of your discount model
    • Consider how financial aid can strengthen . . . or weaken your enrollment strategy
    • Hear the warning about the “race to the bottom”
    • What is the role of marketing, sales, and public relations in your work?
  • Digging into Your Data and Finding the Gold
    Presenter –Tim Fuller
    Overview: Your enrollment data only gains real value when you have the information you need and know what it means.  Those who know have a leveraged lead in the competitive world of enrollment.

    • What enrollment data do smart institutions track and how do they do it
    • Understand the difference between leading and lagging indicators
    • What dashboard indicators should your data inform
    • How do strong leaders keep their finger on the pulse of their work?
  • Honing the Edge of Your Website
    Presenter – Bart Caylor, Caylor Solutions
    Overview:  Why is your website the most effective portal for your enrollment strategy? What are smart institutions doing to keep their website creative, current and effective? How can your website be interwoven with all of your admissions strategy for superior results?

    • Do a website SWAT analysis – Learn how to critique your website for strengths and weaknesses
    • Where do institutions with a lean budget spend dollars wisely?
    • Simple steps to take that make a big difference
    • Evaluate your contents for what works
    • What to do now . . . and in the next 100 days
  • Campus Connections that Convert
    Presenter – Eric Currie
    Overview: What makes the difference in a campus connection that helps a prospective student choose to enroll? What are the key influences leading to a solid decision? How do you organize campus connections to help prospective students make good mission-fit choices?

    • Thinking through the campus connection process
    • Putting your best foot forward
    • Removing obstacles that will kill the process
    • Planning for ways to close the decision
  • Enrollment is a Team Sport – Building the Powerhouse of Team Synergy
    Presenter – Joshua Beers, VP of Student Engagement, Lancaster Bible College
    Overview: What makes some enrollment team so spectacularly successful? How do you reap the benefits of high spirit des corps, a contagious spirit of enthusiasm, and prodigious effort? Consider the secrets of these powerhouse principles and take your team to the next level. Participants will learn:

    • Significant principles that cultivate team synergy
    • Creative ideas that stoke a high-performance team
    • Necessary steps for removing synergy drags
    • Practical steps for expanding the synergy power of your team
  • Social Media – the Ever-Changing Frontier
    Presenter – Bart Caylor
    Overview: Enrollment-related social media can be your friend or foe – what makes the difference? What tools should be in your toolbox? How are smart institutions using social media in their marketing and enrollment strategy?

    • Knowing your audience and what connects
    • Where do you start and what should you be doing?
    • Leveraging social media for results – trying the right mix
    • Simple steps, simple lessons
    • Taking it to the next level
  • Putting It All Together
    Presenter – David Medders, ABHE Executive Vice President
    Overview:  Tapping the collective wisdom of all presenters – how do you put it all together? How do you conduct a basic audit of your own current efforts? What’s missing? Craft an action plan that builds on your strengths . . . but addresses critical weaknesses. This presentation will help you:

    • Connect the dots for your own enrollment strategy
    • Review your current operations for critical changes you should make . . . soon
    • Craft an action plan that is actionable

Bring the leaders of your enrollment team. Learn together. REGISTER TODAY!

Bart Caylor

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives. Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently on the cabinet for AU’s $125 million capital campaign.

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, and GE. With nearly 30 years in design and marketing, he has spent 20 years in web design and digital marketing, 15 years working with education clients. In 2011, Caylor Solutions was created to combine the best practices of his corporate experience with the best and next practices for higher education.

Caylor Solutions currently works with many education institutions in both enrollment and development initiatives. Clients include private, public, community colleges, and K12. He also works with supporting education organizations such as the Lumina Foundation, Independent Colleges of Indiana, and others within for-profit and non-profit entities. His goal is to partner with his clients to help them thrive by providing marketing and communication expertise and solutions as they face the challenges of an ever-changing landscape.

Bart lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

Eric Currie

Eric Currie rejoins the Asbury Theological Seminary family as the Associate Vice President of Enrollment Management and Operations on the Florida Dunnam Campus. After serving as the Vice President of Enrollment Management at Houghton College for the past three and one-half years, Eric holds more than a decade of experience within higher education enrollment. Prior to serving at Houghton, Eric served as the Director of Enrollment and Student Services on the Florida Dunnam Campus. His position plays a critical role in working across the institution to ensure enrollment goals are met and connections with key constituents are made.

Tim Fuller

Tim Fuller has been in higher education and consulting since 1980. Prior to joining CREDO, he served at Houghton College for 27 years, the last 15 on the senior cabinet, supervising admission, student financial services, and church relations, in addition to coordinating student persistence efforts. Tim is a frequent conference speaker with a variety of Christian higher education organizations on topics of strategic planning, enrollment, the future of Christian higher education and research. He has led 16 strategic planning projects and consulted with more than 75 private colleges and universities since he joined Credo. Tim was a Senior Research Fellow at the Council for Christian Colleges and Universities and was recently named a Senior Fellow by the Association for Biblical Higher Education in appreciation for his contributions to their professional development curriculum and conferences. He leads enrollment research (www.naccapresearch.org) for the North American Coalition for Christian Admission Professionals (NACCAP). Tim earned a B.A. from Houghton College and an M.B.A. at State University of New York at Buffalo. Tim leads the Enrollment and Marketing Solutions teams at Credo and consults in the areas of enrollment management, strategic planning and research.

Joshua Beers

Josh Beers came to Lancaster Bible College in 2006 as the Vice President of Student Services. He now serves as Senior Vice President of Student Experience, which includes oversight of athletics, student life, spiritual formation, alumni, financial aid, and admissions of both traditional undergraduate and adult education studies. Josh has lead his team of departments through many transitions at LBC in the last 12 years, including acquisitions of other institutions, teach-out opportunities, implementing new programs and systems such as a GAP year, and the beginning process of vertical integration. Two of Josh’s greatest passions, besides Christ and his family, is leadership and sports. Using sports as a platform to share Christ, Josh has had the privilege to lead multiple sport mission trips to Mexico, West Indies, and Scotland. He also serves as the Chaplain for the Lancaster Barnstormers and has enjoyed this for the past five years. In addition, he has spent the last 20 years investing his life in youth and college young adults in both the church and educational settings. Josh resides in Lancaster, Pa. with his wife, Anna, and their 4 children; Breanna, Mikayla, Moses, and Zofia.

SpringHill Suites by Marriott – Orlando Airport
5828 Hazeltine National Drive
Orlando, FL 32822
(407) 816-5533

SpringHill Suites Orlando Airport is an all-suite hotel offering you first class service, located minutes away from the Orlando International Airport (MCO), and features amenities, including free Internet access and on-site dining. The ABHE staff will make your hotel reservations for you.  Please indicate your room type/preference when you register for the conference.

Complimentary shuttle service is available from the Orlando International Airport (MCO) to the SpringHill Suites. To request the complimentary shuttle from the Orlando International Airport (MCO) to the SpringHill Suites:

  • Call the hotel for shuttle pickup – 407-816-5533
  • Take airport elevator to level 1 – ground transportation
  • Go through the sliding doors
  • Stand at either A4 (A Side) or B4 (B Side) for pickup

Conference Staff

David Medders
Executive Vice President
david.medders@abhe.org

 

 

Carol Dibble
Director of Communications & Events
carol.dibble@abhe.org

 

 

Frequently Asked Questions

Is lodging included in the registration fee?

YES, 3 nights, including arrival the evening before the conference begins.

Can I request for additional hotel nights?

YES The ABHE group rate is $115/night.  You can qualify for our group rate three days prior and three days post conference.  You can request and pay for your additional hotel nights during the registration process.  All reservations must be made and managed by the ABHE office as it is part of a group reservation.  This includes changes to existing reservations.  Email conferences@abhe.org with any questions or updates to existing reservations.

Are meals included in the registration fee?

YES, including 7 meals and all snacks/beverages.

Can my spouse participate in some or all of the conference?

Participation in the conference by spouses requires their own separate registration.  In light of shared housing, there is a $200 discount for spousal registration.  If a spouse does not attend the conference, they may join in the evening meals for $25 per meal paid in advance through your registration.

Are scholarships available?
YES, limited scholarships are available.  Please email your request to conferences@abhe.org with an explanation of your financial need.
Is airport shuttle service available?

YES! Complimentary shuttle service is available from the Orlando International Airport (MCO) to the SpringHill Suites. To request the complimentary shuttle from the Orlando International Airport (MCO) to the SpringHill Suites:

  • Call the hotel for shuttle pickup – 407-816-5533
  • Take airport elevator to level 1 – ground transportation
  • Go through the sliding doors
  • Stand at either A4 (A Side) or B4 (B Side) for pickup
Where is the hotel located in relation to the ABHE Conference Center?

The ABHE Weber Center is located in the Citadel I Building, less than a mile away from the Orlando International Airport and a short walk from the SpringHill Suites by Marriott. Complimentary shuttle service is available from the hotel to the conference center.

How do I CANCEL a person on my registration?

You may log back into your registration form at any time with your confirmation number to make any cancellations, etc.

What is your Cancellation Policy?

In the event of registration cancellation, fees paid in advance are refundable – less a $50.00 service charge per person, provided written notice is received by ABHE no later than three weeks prior to the event. No refunds will be granted after that date. E-mail notification will suffice. Please e-mail conferences@abhe.org to notify us of cancellation. There are no refunds for no-shows.