Enrollment Officers Leadership Development Conference

October 5-6, 2017
$399 per person

  • Location: ABHE Weber Center for Leadership Development, Orlando, FL
  • Full two-day program
  • Includes 3 night’s lodging
  • 7 meals, all snacks and beverages
  • Program costs

> Download Program Schedule

You are invited to a professional development conference specifically designed for new and veteran enrollment leaders across ABHE.

Learn from the best. Engage with our distinguished conference faculty who have a combined total of over 65 years in higher education enrollment leadership. Strengthen your network with other enrollment leaders who live with the same challenges you face.

A warm welcome awaits you in beautiful Orlando for two full days of expanding your capacity and sharpening your competency as a highly effective enrollment officer.

Consider these carefully selected presentations. Come with your own questions and institutional challenges. By God’s grace, excellent training, and your hard work . . . let’s grow our institutions together.

  • Framing an Effective Enrollment Strategy
    Presenter – Tim Fuller, Sr. Vice President/Owner, CREDO
    Overview:  What are the essential ingredients of a comprehensive enrollment growth program? Where do you start? How do you put the pieces together?

    • Survey the essential building blocks of effective enrollment
    • Crafting an effective enrollment growth plan
    • Assessing your current program
    • Empowering your team for action; cultivating accountability for results
  • Managing an Academic Sales Program
    Presenter – Jeremy Lord, retired principal, J.M. Lord & Assoc.
    Overview:   How to most effectively build the admissions, recruiting and management processes, set goals, and focus your efforts where you maximize effectiveness.

    • What do you have to know about students to help them enroll to graduate?
    • What is it that you and your colleagues are selling and to whom?
    • What is the role of marketing, sales, and public relations in your work?
    • How much follow-up is enough?
    • What resources must you have to support a solid recruiting plan?
    • How important are goals; how do you determine them, and how do you use them to help you manage the team effort?
  • Creating an Enrollment Friendly Campus
    Presenter – Eric Currie, Associate VP Enrollment, Asbury Theological Seminary
    Overview: Learn how to tilt your campus toward effective enrollment and retention. Getting everyone pushing the same end of the wagon.

    • Knowing why it takes a campus to enroll and graduate a student
    • Developing your campus network of key enrollment influencers
    • Dealing with campus enrollment killers – gracefully
    • Designing the campus community for highly effective enrollment
  • Media/Websites that Empower Enrollment Growth – The Proof is in the Results
    Presenter – Bart Caylor, Caylor Solutions
    Overview:  What are the essential elements for web sites that enrich your enrollment strategy? How does a website most effectively interface with the entire enrollment program? Learn how to sharpen your web site enrollment edge.

    • What I look for a web site to do for an enrollment strategy; how to critique yours
    • Consider practical ways to get from where you are to where you need to be on your web site
    • Know the essential elements to create, sustain, and enhance your website to grow enrollment
    • If I was running your website, these are the factors I would watch for and work on
    • What should you expect if you sharpen all that you are doing?
  • Executing A Successful Enrollment Growth Strategy
    Presenter – Tim Fuller
    Overview:  How do you close the gap between lofty plans and proven results? What makes the difference between enrollment success and failure?

    • Mobilizing the campus – who and how to mobilize
    • Creating a culture of accountability and focus
    • Mining your data to inform strategy and measure results
    • Making mid-course corrections
  • Pursuing the Frontier of Enrollment Related Social Media
    Presenter – Bart Caylor
    Overview:  Where is the fast-moving, ever-changing landscape of enrollment-related social media going? Sharpen your pioneer skills and stay in the race. Run to win with keen insights and a growing grasp of this essential enrollment tool.

    • Emerging & evolving trends; what’s irrelevant to your audience?
    • Where should you be looking; what should you be trying
    • Mistakes to avoid, opportunities to seize
    • Consider some of the most effective current strategies
    • What should you expect if you go the distance?
  • Effective Use of Financial Aid for Enrollment Growth
    Presenter – Eric Currie
    Overview: Learn how your financial aid program can best serve the enrollment growth strategy of your institution. Get the most out of your financial aid dollars.

    • Understanding the basics of financial – purpose and strategy
    • Crafting the right mix of merit and need
    • Creating the most effective financial aid plan and process
    • Timing – Awarding good financial aid packages in a timely manner
    • Avoiding costly mistakes – knowing what you shouldn’t do
  • Recruiting & Leading a Highly Effective Recruiting Team & Make Them Successful
    Presenter – Jeremy Lord
    Overview:  What makes an admissions team successful? Why do some recruiters work hard and excel and others work hard and don’t excel?

    • How to select and train the right people
    • How do you keep your team focused on the mission and the goals
    • What it takes to have a campus-wide enrollment team
    • Keeping people in the loop and motivated

For the incredibly low price of $399!

Includes three nights lodging at the beautiful SpringHill Suites by Marriott – Orlando Airport, all meals and snacks, conference tuition and resources.

Bring the leaders of your enrollment team. Learn together. REGISTER TODAY!

Bart Caylor

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives. Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently on the cabinet for AU’s $125 million capital campaign.

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, and GE. With nearly 30 years in design and marketing, he has spent 20 years in web design and digital marketing, 15 years working with education clients. In 2011, Caylor Solutions was created to combine the best practices of his corporate experience with the best and next practices for higher education.

Caylor Solutions currently works with many education institutions in both enrollment and development initiatives. Clients include private, public, community colleges, and K12. He also works with supporting education organizations such as the Lumina Foundation, Independent Colleges of Indiana, and others within for-profit and non-profit entities. His goal is to partner with his clients to help them thrive by providing marketing and communication expertise and solutions as they face the challenges of an ever-changing landscape.

Bart lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

Eric Currie

Eric Currie rejoins the Asbury Theological Seminary family as the Associate Vice President of Enrollment Management and Operations on the Florida Dunnam Campus. After serving as the Vice President of Enrollment Management at Houghton College for the past three and one-half years, Eric holds more than a decade of experience within higher education enrollment. Prior to serving at Houghton, Eric served as the Director of Enrollment and Student Services on the Florida Dunnam Campus. His position plays a critical role in working across the institution to ensure enrollment goals are met and connections with key constituents are made.

Tim Fuller

Fuller-Tim80x80Tim Fuller has been in higher education and consulting since 1980. Prior to joining CREDO, he served at Houghton College for 27 years, the last 15 on the senior cabinet, supervising admission, student financial services, and church relations, in addition to coordinating student persistence efforts. Tim is a frequent conference speaker with a variety of Christian higher education organizations on topics of strategic planning, enrollment, the future of Christian higher education and research. He has led 16 strategic planning projects and consulted with more than 75 private colleges and universities since he joined Credo. Tim was a Senior Research Fellow at the Council for Christian Colleges and Universities and was recently named a Senior Fellow by the Association for Biblical Higher Education in appreciation for his contributions to their professional development curriculum and conferences. He leads enrollment research (www.naccapresearch.org) for the North American Coalition for Christian Admission Professionals (NACCAP). Tim earned a B.A. from Houghton College and an M.B.A. at State University of New York at Buffalo. Tim leads the Enrollment and Marketing Solutions teams at Credo and consults in the areas of enrollment management, strategic planning and research.

Jeremy Lord

Lord-Jeremy80x80Jeremy Lord has been a consultant in enrollment management for over 35 years and has served over 250 colleges and universities across North America, in Europe and Asia. He has worked closely and successfully with colleges of just about every classification to advance their missions through enrollment growth. Jeremy is semi-retired, formerly Chairman of Paskill, Stapleton, and Lord, Inc., and continues to work with mission-driven institutions challenged to thrive in uncertain times. Jeremy is Senior Fellow of ABHE.

SpringHill Suites by Marriott – Orlando Airport
5828 Hazeltine National Drive
Orlando, FL 32822
(407) 816-5533

SpringHill Suites Orlando Airport is an all-suite hotel offering you first class service, located minutes away from the Orlando International Airport (MCO), and features amenities, including free Internet access and on-site dining. The ABHE staff will make your hotel reservations for you.  Please indicate your room type/preference when you register for the conference.

Complimentary shuttle service is available from the Orlando International Airport (MCO) to the SpringHill Suites. To request the complimentary shuttle from the Orlando International Airport (MCO) to the SpringHill Suites:

  • Call the hotel for shuttle pickup – 407-816-5533
  • Take airport elevator to level 1 – ground transportation
  • Go through the sliding doors
  • Stand at either A4 (A Side) or B4 (B Side) for pickup

Conference Staff

David Medders
Executive Vice President
david.medders@abhe.org

Carol Dibble
Director of Communications & Events
carol.dibble@abhe.org

Stacey Greene
Communications & Events Assistant
stacey.greene@abhe.org

Frequently Asked Questions

Is lodging included in the registration fee?
YES, 3 nights, including arrival the evening before the conference begins.
Are meals included in the registration fee?
YES, including 7 meals and all snacks/beverages.
Can my spouse participate in some or all of the conference?

Participation in the conference by spouses requires their own separate registration.  In light of shared housing, there is a $200 discount for spousal registration.  If a spouse does not attend the conference, they may join in the evening meals for $25 per meal paid in advance through your registration.

Are scholarships available?
YES, limited scholarships are available.  Please email your request to conferences@abhe.org with an explanation of your financial need.
Is airport shuttle service available?

YES! Complimentary shuttle service is available from the Orlando International Airport (MCO) to the SpringHill Suites. To request the complimentary shuttle from the Orlando International Airport (MCO) to the SpringHill Suites:

  • Call the hotel for shuttle pickup – 407-816-5533
  • Take airport elevator to level 1 – ground transportation
  • Go through the sliding doors
  • Stand at either A4 (A Side) or B4 (B Side) for pickup
Where is the hotel located in relation to the ABHE Conference Center?

The ABHE Weber Center is located in the Citadel I Building, less than a mile away from the Orlando International Airport and a short walk from the SpringHill Suites by Marriott. Complimentary shuttle service is available from the hotel to the conference center.

How do I CANCEL a person on my registration?

You may log back into your registration form at any time with your confirmation number to make any cancellations, etc.

What is your Cancellation Policy?
In the event of registration cancellation, fees paid in advance are refundable – less a $50.00 service charge per person, provided written notice is received by ABHE no later than three weeks prior to the event. No refunds will be granted after that date. E-mail notification will suffice. Please e-mail conferences@abhe.org to request a refund. There are no refunds provided for no-shows.